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In this week's episode of the Youtube Marketing
Challenge, you're going to learn how to create
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content for your channel.
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Welcome to the Youtube Marketing Challenge
where you can earn thousands of dollars of
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prizes like a Canon 600D and get half a million
views to your channel in half a year. I'm
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Justin from Five Minute Video Marketing. Let's
get on with this week's tip.
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This week's tip is all about content creation
for your Youtube channel. First, let's begin
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with some of the most popular types of videos
that people make on Youtube. You can have
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Powerpoint or Keynote presentations, screencasts,
stuff from Fiverr like animations, paper clipping
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and drawings and of course, the most popular
which is presenting in front of the camera.
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Now that you know the sorts of videos that
you can make, here's our 4-step formula to
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help you make better videos for your business.
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Step one is the Opener. This is the most important
part of your video. Statistics show that most
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videos are closed within the first 5 seconds
of them starting. So you want to do something
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that's going to capture the audience's attention
straightaway. And this is what we call a Patter
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Interrupt in marketing. Instead of wasting
your first 5 seconds of your video on like
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a logo or like an animated title, you want
to do something different. A great example
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of Pattern Interrupt is simply just - "In
this video, you're going to learn XYZ".
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Step two is the Introduction. Now this is
where you can put your branding. If you have
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a nice animated logo for your title, that
is great, you can use that. If you don't,
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you can be creative. You can hold up a piece
of paper with your logo. In this part of the
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introduction, what you want to do is give
out stuff like your name, your company, the
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name of your TV show. So say for example - "Hi,
my name is James and welcome to James' Mowing.
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I'm the founder of James' Mowing Company and
this show is all about how to cut your grass
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Step three is the Body of your show. This
is where you give all the content that your
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viewers want. A lot of keyword research in
our previous video will help you decide what
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you want this part to be about.
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Step four is the Call To Action. Every video
must have a strong call to action at the end
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of it. There's no point making videos just
for the sake of making videos. We must have
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a purpose or a reason why you're making this
video. So at the end of each video, make sure
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you tell your viewers what it is you want
them to do. Whether it is to subscribe to
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your Youtube channel, to sign up to your email
list or to buy a product or service that you
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And finally, the most important rule about
online video, the shorter the videos, the
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better. We find videos that are about 2-3
minutes in length, perfect. And now, let's
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get onto this week's challenge.
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This week's challenge is to create a video
using our 4-step formula. So that is Opener,
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Branding, Body and Call To Action. Once you've
filmed your video, make sure you leave it
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as a video response down below this video
with the title "Youtube Marketing Challenge:
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Content Creation". As always, you're more
than welcome to fill us in on your subscribers
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and views. I'm Justin from Five Minute Video
Marketing and here is the responses to last
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So thanks for all your video responses last
week. We can tell that last week's challenge
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was a little bit tougher than usual because
we only got 3 responses. We'd like to give
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a really big shoutout to Seldomstatic because
he found the the time to do the challenge
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and post a video response even though he's
moving house. Anyway, we hope that you'll
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find this week's challenge a bit easier. We're
really looking forward to see your content
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You'll receive quick tips, reviews and secrets
that pros don't want you to know on how to
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generate leads from Youtube. Subscribe today
and I guarantee you won't want to miss out
